Gen Z
Gen Z's Spiritual Now- But No One Knows What That Means
It’s in bios, captions, conversations, and quiet confessions. For Gen Z, spirituality isn’t rejected—it’s reimagined. In 2024, the Belief in Britain report revealed that a staggering 64% of Gen Z identifies as “spiritual.”
But here's the tension:
We’re using the word “spiritual” without a shared definition. And that can get us in some sticky situations.
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